Real Palácio and Grande Real Villa Itália hotels have been awarded the HEART “We Share” – Social Responsibility seal by AHP – the Portuguese Hospitality Association, during the 10th edition of the HEART Seal ceremony, held as part of BTL – Lisbon Tourism Exchange.

This distinction acknowledges the commitment of both hotels to social responsibility and sustainability, as part of the HEART – Hospitality, Environment, and Responsible Tourism Program, created by AHP in 2013. The “We Share” seal highlights hotels that excel in donating goods, supporting communities, and promoting social initiatives, reinforcing the hospitality sector’s role as a driver of change towards a more sustainable and inclusive tourism industry.

AHP President Bernardo Trindade emphasized the growing importance of this recognition: “Sustainability and social responsibility are not just trends – they are fundamental commitments to the future of tourism. The HEART Seals recognize hotels that embrace this challenge and demonstrate that Portuguese hospitality is at the forefront of the transition to a more sustainable and inclusive sector.”

Since its inception, the HEART Program has facilitated the donation of over 260,000 goods to more than 180 institutions, contributing to a circular economy and more efficient resource management. In addition to goods donation, the initiative has also promoted inclusive employment and corporate volunteering, in partnership with organizations such as the Portuguese Council for Refugees and RedEmprega.

The awarding of the HEART “We Share” seal to Real Palácio and Grande Real Villa Itália reinforces Real Hotels Group’s commitment to social responsibility and the sustainability of tourism in Portugal. This distinction recognizes the efforts of these hotels in promoting solidarity initiatives, demonstrating that hospitality can and should be a driving force for a fairer and more sustainable society.